![]() ![]() ![]() Libraries can then more easily and efficiently segment their audience and automate their marketing communications. Combining marketing tools with data from the library management system (LMS) and associated systems such as ebook platforms, databases, library websites, and event and room booking platforms is seen as a key factor in strengthening libraries’ promotional impact. In simple terms it’s about delivering the right messages to the right people at the right time. The community engagement solutions that have emerged differ in detail but share common elements. In recent years, however, community or patron engagement has risen from the ranks of routine activities to become a strategic priority requiring new kinds of solutions. Public libraries have always engaged with their users and the wider community. It highlights how emerging community engagement solutions may help target existing and potential users in repositioning public libraries and refreshing their services. This briefing paper outlines the challenges public libraries face in reshaping their community profile.
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